FobeSoft was born from firsthand restaurant experience and a simple belief: operators shouldn't have to wait until the end of the month to know if they're making money.
FobeSoft founder Geordy Murphy spent years in the restaurant business and understood the challenge firsthand.
The numbers existed. The reports existed.
But by the time operators knew where they missed the mark, the opportunity to fix it had often passed.
FobeSoft was created to change that.
The idea behind FobeSoft is simple:
Give restaurant operators a clear view of their financial performance while they still have time to influence it.
Today, FobeSoft helps operators compare actual results against customized budgets, identify opportunities, and turn financial information into better daily decisions.
FobeSoft isn't about adding more reports, spreadsheets or complicated financial processes.
It's about giving restaurant people the information they need to run a stronger business.
Simple enough to use every day.
Powerful enough to impact the bottom line.
Geordy Murphy is a serial entrepreneur and lifelong hospitality
professional with extensive experience building, operating, and
growing successful restaurant concepts. He built and sold Long Life
Noodle Company, which generated $7.2 million in revenue, and his
career includes experience with Wolfgang Puck’s Postrio, the Plaza
Club in Honolulu, Canyon Creek Country Club in Richardson, Texas,
and Geordy’s—his award-winning fine-dining restaurant recognized
by The New York Times and Esquire.
Geordy founded FobeSoft to give restaurant operators something he
knew firsthand they needed: clear, timely financial insight that
helps them make better decisions while there is still time to
impact the bottom line.
Chef, restaurant operator, and entrepreneur with 20+ years of industry experience. Through thousands of conversations with restaurant owners and operators, Matthew has developed a deep understanding of the challenges facing today’s restaurant teams. He brings that experience to FobeSoft, helping restaurants become more profitable and build stronger teams. He is also the author of Owning Your Shift, a practical guide to building stronger restaurant employees and future leaders.
Rajkumar Chidambaram brings more than 20 years of technology
leadership and development experience to FobeSoft. His career
includes leading major technology initiatives for global
organizations, including the technology rollout and integration
surrounding Marriott’s acquisition of Starwood and leadership
of the Order Management System IT team at General Motors.
As FobeSoft’s Co-Founder and CTO, Raj leads the technology behind
the platform, transforming complex restaurant data into intuitive,
scalable solutions designed to help operators make smarter
business decisions.
Ashley Dize brings more than 20 years of food and beverage
experience along with over nine years of leadership at FobeSoft.
Her background gives her a firsthand understanding of restaurant
operations, the challenges operators face, and the systems
needed to help businesses run more efficiently and profitably.
As Director of Administration, Ashley supports FobeSoft across
operations, systems, administration, and organizational growth.
She holds a Master of Science in Innovation and Entrepreneurship
from Full Sail University and brings an entrepreneurial,
solutions-focused approach to helping move the company forward.
Jake Freedlund brings nearly 30 years of hospitality industry
experience to FobeSoft, with a career centered around service,
education, and problem-solving. His extensive operational
background allows him to understand both the day-to-day challenges
restaurant teams face and the importance of turning financial
information into practical action.
As Customer Operations Manager, Jake works closely with FobeSoft
customers to help them understand the platform, strengthen their
operational knowledge, and gain greater visibility and control
over their businesses.
Robert Wallace brings 20 years of restaurant industry experience
to FobeSoft, including 10 years in front-of-house leadership.
That combination of restaurant operations and technology gives
him a unique understanding of both the systems restaurants
depend on and the people who use them every day.
As Integration Manager, Robert helps connect FobeSoft with the
technology and data systems that power restaurant operations.
He studied Management Information Systems at the University of
South Florida St. Petersburg.
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Michelle Anderson, CPA, is a seasoned restaurant and foodservice
executive with more than 23 years of leadership experience. Her
background spans finance, strategy, sales, marketing, and business
transformation, giving her a comprehensive understanding of what
drives sustainable restaurant growth and profitability.
As Vice President of Sales & Marketing at FobeSoft, Michelle
leads initiatives that connect restaurant operators with solutions
designed to improve financial visibility, strengthen performance,
and produce measurable business results.
Let's make sure it's a profitable one.
